We work very hard to show what makes our clients special when planning their marketing strategies. They all have great stories to tell and it’s our job to make sure they are seen, heard, and remembered. This past week, one of our clients, White’s Lumber, came to us with a great story that we wanted to share with you.

White’s is a family-owned lumber and home improvement business that has been serving the communities in and around Watertown, NY since 1892. We were absolutely amazed by this rarity, and wanted to express it to the general public in their branding. After much research and collaboration with White’s, we arrived at their new tagline: “Quality Across the Board”. We understand the importance of establishing a good brand and expressing it in everything our clients do. White’s Lumber has embraced theirs wholeheartedly, always providing ‘quality across the board.’ How did we know we were conveying this message successfully? Check this out… Read the rest of this entry »

This past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. The conversation was so good, we had to break it up into parts. You can also connect with Rick by visiting his blog or following him on Twitter.

This will be the first in a series of interviews we’ll be conducting this year with folks who are leveraging the power of social networks as a part of their overall marketing strategy. Enjoy the videos. Read the rest of this entry »

I read a post over at Adage’s blog as well as Mashable about how Pepsi has, for the first time in over 20 years, not purchased a single ad in this year’s Super Bowl (for its beverage brands – this doesn’t apply to Doritos). Instead, they’ll be putting $20 million bucks behind a new Social Media campaign.

The Pepsi Refresh Project will call on users to submit to Pepsi ways that they can refresh their communities.  Will it pay off? Read the rest of this entry »

We find it much more rewarding to give than to receive, and we’re continuing a holiday tradition by donating all of our “Secret Santa” funds this season to the Stevens-Swan Humane Society of Oneida County. Like many businesses, we traditionally exchanged gifts between co-workers during the holidays. Last year one of our employees, Erinn Riley, suggested we collectively give our gift money to a local cause instead, and offered Stevens-Swan as a natural choice.

We love dogs. In case you couldn’t already tell, check out our employee profiles. Stop by our Agency on any given day, and you’re likely to be greeted by one of our employees’ dogs, regular visitors to the office. We’re like one big family here, and our dogs consider this one of their homes. So when we were looking for a local cause to support, we naturally thought of the Humane Society. Read the rest of this entry »

Our friends over at Sitewire have a really great article on how the deals between Facebook, Twitter and Google are going to change the way your site is indexed, and more importantly how users will get their results.

To make a long story short – everyone’s Google results for a specific term, say the TV show “Lost” will be different when using real-time search. Everyone’s. This is because if you are selecting Latest Results, you’re jumping into the world of real-time which will include updates from Facebook and Twitter that are using those keywords. Check out this sample query for AT&T.

Notice anything? If you guessed that ‘sentiment is now reflected in Google results’ – you win. Who doesn’t win in this situation? AT&T. Regardless of what AT&T does with any of their PPC buys or SEO their search results page now is going to be trumped by sentiment in large part gathered from Social Media networks. And right now, sentiment towards AT&T is at almost an all-time low. If I were someone who was making a purchasing decision regarding a new cell phone, checking Google’s real-time search would certainly have an influence in that choice. And that’s big.

Read the rest of this entry »