We’re big fans of local music and are happy to bring you a stream of a great band from a great local venue – The Rusty Doves, live from the Tramontane Cafe in Utica.

If you’re enjoying this event, hopefully you’ll consider following Romanelli Communications on Twitter, becoming a fan on Facebook, or subscribing to our RSS Feed. You’ll get some great content, our favorite articles and access to streams like this one in the future. Thanks and enjoy the show!

Video chat rooms at Ustream

Building on strategies established last year, we hit the ground running with client First Source Federal Credit Union’s 2010 promotions, including new television spots and video blog entries. Fulfilling their mission of financial education, their first TV spot talks about why Credit Unions in general are better than banks, carefully avoiding mention of First Source in the copy.

In addition to TV, we’re making their Member experience even more personal with a new web feature: video blogs by Credit Union staff. First Source wants the video entries, which tie into TV spots, to continue conversations about topics of interest to the community. The first features Credit Union President and CEO Mike Parsons explaining in more detail what makes Credit Unions better. First Source’s growth is a strong indicator that many people are embracing his message. Check it out—you might be surprised.

We work very hard to show what makes our clients special when planning their marketing strategies. They all have great stories to tell and it’s our job to make sure they are seen, heard, and remembered. This past week, one of our clients, White’s Lumber, came to us with a great story that we wanted to share with you.

White’s is a family-owned lumber and home improvement business that has been serving the communities in and around Watertown, NY since 1892. We were absolutely amazed by this rarity, and wanted to express it to the general public in their branding. After much research and collaboration with White’s, we arrived at their new tagline: “Quality Across the Board”. We understand the importance of establishing a good brand and expressing it in everything our clients do. White’s Lumber has embraced theirs wholeheartedly, always providing ‘quality across the board.’ How did we know we were conveying this message successfully? Check this out… Read the rest of this entry »

This past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. The conversation was so good, we had to break it up into parts. You can also connect with Rick by visiting his blog or following him on Twitter.

This will be the first in a series of interviews we’ll be conducting this year with folks who are leveraging the power of social networks as a part of their overall marketing strategy. Enjoy the videos. Read the rest of this entry »

I read a post over at Adage’s blog as well as Mashable about how Pepsi has, for the first time in over 20 years, not purchased a single ad in this year’s Super Bowl (for its beverage brands – this doesn’t apply to Doritos). Instead, they’ll be putting $20 million bucks behind a new Social Media campaign.

The Pepsi Refresh Project will call on users to submit to Pepsi ways that they can refresh their communities.  Will it pay off? Read the rest of this entry »