Archive for May, 2009
Seth Godin on the Importance of Tribes
Thursday, May 28th, 2009I had the privelage of seeing Seth Godin give a presentation at The 99% Conference in NYC this past spring. He’s a brilliant marketer and speaker with tons of great information. Here’s an embed of his talk on the importance of Tribes from TED 2009.
By the way, Seth also has a great blog with new info posted almost daily. Check it out by clicking here.
Having Problems at Home? Better Ask Jack.
Wednesday, May 27th, 2009
Jack O’Trade, a mannequin dressed as a JAY-K Associate, was created by Romanelli to be JAY-K’s handyman, Jack of all trades and unofficial mascot from their wildly popular billboards. They’ve put Jack back in action with a great new job: answering people’s questions. He’s showing up again on billboards, print ads and social media sites like Facebook and Twitter, helping make consumers’ homes a better place to live in every way by answering any questions people have about home improvements or repairs, relationships, or even their kids’ homework—anything is fair game. Romanelli hopes to spark more interest in the community as a whole, and demonstrate JAY-K’s ability to answer whatever questions homeowners and contractors face. Their Associate experts are being represented by Jack, and he’s already growing in popularity online and in social media communities.
Anyone can submit questions, as many as they’d like, online at BetterAskJack.com, a landing page created by the agency just for this promotion. Jack responds with an individual email answer to each one. A number of them will even be published on JAY-K’s website, along with Jack’s answers. As an added bonus, JAY-K will be giving out free “BetterAskJack” t-shirts, each with a custom printed message about how Jack helped solve that person’s problem, every week to five randomly-chosen questioners. The conversation, and the fun, have grown with Jack, and JAY-K, at the center of attention.
Go Online, Young Man
Tuesday, May 26th, 2009
We’ve always prided ourselves on embracing the latest in communications tools and strategies, and finding ways to reach more people more effectively for our clients. We’ve been helping them market themselves for over 35 years, and online since 1996, back when the only profitable websites featured gambling or pornography. Fortunately things have changed, and we’re also reaching larger audiences by engaging them interactively through social media like Facebook, Twitter, LinkedIn, and more. Customers spend more time online (poker players notwithstanding) and put more of their trust in the information they find there, and we’re guiding our clients to control the conversation more effectively as active participants. As we continue to grow our clients’ and our own online business, we are proud to welcome Ryan Miller, an experienced social media specialist, to our team. (more…)
We’ll Drink To That
Sunday, May 24th, 2009
Saranac Launches New Website, Online Merchandising and Social Initiatives
Retailers are finding it more important than ever to reach out to their customers and potential customers online. Store displays are a great way to reach shoppers, but today’s sophisticated consumers also expect an immersive online experience, with the opportunity for feedback, shared experiences through blogs, photos and video, interactive tools, and entertainment, as well as merchandise and product information. F.X. Matt Brewery has embraced this trend, and is drinking deeply of the social marketing brew. With the help of a new website and companion merchandising site from Romanelli, Saranac is winning more fans, and business, every day.
We’ve helped them launch Saranac pages on YouTube, Facebook and Twitter, where visitors can see the latest television spots, share stories and opinions on their own Saranac experiences, and find out more about Saranac’s upcoming music events, awards and news. Older and younger fans alike have also found a special interest page on YouTube featuring Schultz & Dooley, talking steins who starred in wildly popular television spots from the Brewery’s past. The unlikely German and Irish pair helped put the Brewery on the national map with Utica Club, one of their flagship traditional brands.
Beer drinkers throughout Saranac’s distribution regions are visiting Saranac.com and its social media sites in record numbers to read and share opinions about new beers, enter contests, provide feedback on the Brewery’s products, and become better brand messengers. They’re also spending more time purchasing Saranac merchandise online, and spreading the word as they share a few cold ones with fellow craft brew afficionados. Irish Red, anyone?
Share your thoughts with us below and open up the lines of communication even more. We’d love to hear from you.
