image from Toothpaste for Dinner

Everyone keeps talking about Twitter. Love it or hate it, it’s a really powerful tool to connect to people around the world.  And like lots of new technologies it has its spammers, its haters, and a huge group of people who just don’t understand how it can connect them to the global conversation that’s happening in 140 character chunks.

I was reading an article from Leonard Pitts whose columns I usually really enjoy. Except for this one. Here’s a quick excerpt:

“In the ’90s, you often heard people complain of how memoir writers and afternoon talk shows had turned our public spaces into a communal confessional, intimate secrets once necessary for whispering now shouted into the ether like an order at a fast-food joint. Ten years later, we are not just sharing secrets; we are sharing lives. And not the good parts, either, but the banal, the mundane, the everyday. I’m darned if I can see the fascination.  I mean, I’m not surprised that technology allows this. But I am surprised that people — by the thousands — buy in to it.” (more…)

When local news station WKTV was working on a story about how non-profits are using social networks, they also contacted our agency and talked with Ryan Miller who is our Online Strategist. We’re believers in the power of community and are helping businesses and organizations connect with customers and participate in the conversations that are happening online through social media. Here’s an embed of the story.