Skip Navigation

Romanelli Communications

Romanelli Public Affairs

  • Interactive
    • Websites
    • Online Video/DVD
    • Email Blasts
    • Social Marketing
    • Blogs
    • Web Banners
    • Search Marketing
  • Design
    • Branding
    • Merchandise
    • Packaging
    • Collateral
    • Trade Show Displays
  • Advertising
    • TV Commercials
    • Outdoor
    • Direct Mail
    • Print
  • Public Relations
    • Media Relations
    • Special Events
  • Case Studies
    • Adidas
    • Seven Petals Wellness
    • First Source FCU
    • JAY-K Lumber
  • About Us
  • Contact Us



kullman

Social Media Takes Traditional Ad Campaigns Further

October 22nd, 2009 by kullman

We recently developed a campaign for client JAY-K Lumber, featuring local celebrity handyman and JAY-K Lumber mascot Jack O’Trade. Jack has been featured in our traditional marketing for JAY-K for years, but it was time to take him online. This summer Jack was given his own Facebook page and he tweets almost daily. As well, he lives at jay-k.com answering questions consumers have on home improvement or any other life problem they may have.

We created a compelling reason for consumers to go to JAY-K’s website, allowing for them to ask any question they would like, home improvement or otherwise. We added value, by showcasing JAY-K’s knowledgeable and helpful employees, and made sure it was interactive and fun for the consumer. Plus there were prizes. Everybody loves free stuff. Don’t lie. You know you do.

This continued to solidify JAY-K’s position as the local home improvement retailer of choice due to their expertise and knowledgeable staff.

In addition, through the awesome power of the web, Lumbermens Merchandising Corporation (LMC) a regional co-op buying group for lumber dealers in the Northeast, picked up on the campaign and featured it in their on-line newsletter.
Check it out.

177A while back we discussed JAY-K’s Jack O’Trade, a mannequin dressed as a JAY-K Associate, the unofficial mascot from their wildly popular billboards. A campaign concept developed by ad agency Romanelli for JAY-K.

Well, Jack is back in action with a great new job: answering people’s questions. He’s showing up again on billboards, print ads and social media sites like Facebook and Twitter, helping make consumers’ homes a better place to live in every way by answering any questions homeowners or contractors have about home improvements and products.   Their Associate experts are being represented by Jack, and he’s already growing in popularity online and in social media communities.

525Anyone can submit questions, as many as they’d like, online at BetterAskJack.com, a landing page created just for this promotion. Jack responds with an individual email answer to each one. A number of them will even be published on JAY-K’s website, along with Jack’s answers. As an added bonus, JAY-K will be giving out free “BetterAskJack” t-shirts, each with a custom printed message about how Jack helped solve that person’s problem, every week to five randomly-chosen questioners. The conversation, and the fun, have grown with Jack, and JAY-K, at the center of attention.

Jack’s latest Tweet:
“betteraskjack: Today at JAY-K we’re having free lunch from 11 – 2p.m. and featuring Mohawk Hardwood Flooring discounts of 10% if you purchase today.”

Related Links:
http://romanelli.com/1stdraft/2009/05/27/having-problems-at-home-better-ask-jack/
http://www.betteraskjack.com/jackmail.php
http://www.jay-k.com
http://twitter.com/betteraskjack

Posted in Uncategorized | 1 Comment »


One Response to “Social Media Takes Traditional Ad Campaigns Further”

  1. Leonard Hawaii Floor Says:
    December 8th, 2009 at 10:10 pm

    Howdy I sumbled upon this website by chance, I was searching Google for Honolulu flooring providers when I came upon your website, I must say your blog is very interesting I just love the theme, its amazing!. I don’t have the time in this instance to completely read your website but I have favorited it and also signed up for your RSS feeds. I will be back when I have more time. Thanks for a great blog.

Leave a Reply

Get Romanelli info via RSS Follow Us on Twitter facebook Linked In Our YouTube Channel
Stay informed – Sign up to receive notices by email of updates to 1st Draft, our sexy blog. Click here.

  • Latest Tweets

    • Great Billboard or Greatest Billboard for a pizza shop (calling out Dominos): http://bit.ly/aKFbzV 2 days ago
    • In case you missed it- New Post: Beer required, shoes optional : http://ow.ly/2vayn 6 days ago
    • New Post: Beer required, shoes optional - how we're helping to make @keywestbrewfest a success : http://ow.ly/2vaoD 1 week ago
    • More updates...
  • Recent Posts

    • Beer required, shoes optional
    • Holy Sh#t—Cassoulet. We can get Cassoulet in Freakin’ Utica!
    • Where in the world is Jack, anyway?
    • Ran and Played. And Won a Free iPod!
    • Old Spice – ideas worth sharing
  • Our Sexy Clients

    • Excursions In Maine
    • First Source FCU
    • JAY-K
    • JETNET
    • Saranac Brewery
    • Team Cygne
    • UFCW Local 1500
  • Archives

    • August 2010
    • July 2010
    • June 2010
    • May 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
  • airlines Bernie boilermaker business client clients coffee community contest dog equitas first source fun google holidays ipod JAY-K Joe joe romanelli malawi moe music niche nike plus online marketing press relationships romanelli ryan miller sample reel saranac seth godin social marketing social media staff SXSW TED the 99% tribes twitter USair utica music fest video welcome work hard play harder

    © 2009 Romanelli Communications

    Romanelli Communications – 1st Draft is proudly powered by WordPress
    Entries (RSS) and Comments (RSS).