Comments on: Google Goes Real-Time Social http://romanelli.com/1stdraft/2009/12/17/google-goes-real-time-social/ Romanelli Communications Mon, 26 Jul 2010 17:47:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Evo Terra http://romanelli.com/1stdraft/2009/12/17/google-goes-real-time-social/comment-page-1/#comment-35 Evo Terra Fri, 18 Dec 2009 20:16:52 +0000 http://romanelli.com/1stdraft/?p=308#comment-35 Thanks for commenting on my post over at the Sitwire blog, Ryan. You bring up some good questions with your example AT&T. But I have another one: What are they to *do* about it? That's not a rhetorical question. It's one I struggle with when I speak to clients. Yes, it's critical to know what people are saying about your brand _right now_... But what action can you take with that knowledge? Yes, AT&T ads touting their fab service will be displayed right along side tweets that say how much AT&T blows. That's a given. What should AT&T do differently with the news? Suspend their ads until it blows over? Change the ads to say "Yeah, we sorta suck now, but we're really nice!"? Intelligence is great. Hell, I make my living providing that. But what are clients to *do* with that info? Other than change their practices and stop sucking. But as I think you'll agree in your case above, that's a rather tall order. Again, thanks for the link. Looking forward to the conversation. E. Thanks for commenting on my post over at the Sitwire blog, Ryan. You bring up some good questions with your example AT&T. But I have another one:

What are they to *do* about it?

That’s not a rhetorical question. It’s one I struggle with when I speak to clients. Yes, it’s critical to know what people are saying about your brand _right now_… But what action can you take with that knowledge?

Yes, AT&T ads touting their fab service will be displayed right along side tweets that say how much AT&T blows. That’s a given. What should AT&T do differently with the news? Suspend their ads until it blows over? Change the ads to say “Yeah, we sorta suck now, but we’re really nice!”?

Intelligence is great. Hell, I make my living providing that. But what are clients to *do* with that info? Other than change their practices and stop sucking. But as I think you’ll agree in your case above, that’s a rather tall order.

Again, thanks for the link. Looking forward to the conversation.

E.

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