We work very hard to show what makes our clients special when planning their marketing strategies. They all have great stories to tell and it’s our job to make sure they are seen, heard, and remembered. This past week, one of our clients, White’s Lumber, came to us with a great story that we wanted to share with you.

White’s is a family-owned lumber and home improvement business that has been serving the communities in and around Watertown, NY since 1892. We were absolutely amazed by this rarity, and wanted to express it to the general public in their branding. After much research and collaboration with White’s, we arrived at their new tagline: “Quality Across the Board”. We understand the importance of establishing a good brand and expressing it in everything our clients do. White’s Lumber has embraced theirs wholeheartedly, always providing ‘quality across the board.’ How did we know we were conveying this message successfully? Check this out…

A customer had come in to pay for an order at White’s Lumber and wrote out a check for his bill. After reviewing it, one the store’s accounting staff brought it to Brad White, the owner. The check writer had gotten the name wrong. Who had he made it out to? Not White’s Lumber, but “White’s Quality.”

A question we often ask new clients is: how do you express your company’s brand? Does it reflect what you do or does it get lost in translation?

We’re proud of our clients and the work we do for them, and events like this let us know we’re telling their stories well. Now if only they could cash that check…