 |
Members Come First in New Work for First SourceFebruary 10th, 2010 by jromanelli |
Building on strategies established last year, we hit the ground running with client First Source Federal Credit Union’s 2010 promotions, including new television spots and video blog entries. Fulfilling their mission of financial education, their first TV spot talks about why Credit Unions in general are better than banks, carefully avoiding mention of First Source in the copy.
In addition to TV, we’re making their Member experience even more personal with a new web feature: video blogs by Credit Union staff. First Source wants the video entries, which tie into TV spots, to continue conversations about topics of interest to the community. The first features Credit Union President and CEO Mike Parsons explaining in more detail what makes Credit Unions better. First Source’s growth is a strong indicator that many people are embracing his message. Check it out—you might be surprised.
February 12th, 2010 at 10:53 am
The creative direction in the TV ad was awesome. I’m diggin’ it: there was allot of information in that ad, but it was presented in a way that was easy to remember (supplementing the testimonial with bullets of the main points and showing each bullet as he was speaking).
But, don’t you think there’s a contrast with the CEO’s video and the video’s purpose. He’s wearing a suit in a office. It’s saying “formal” to me, not “personal.”
Well done. But Where is “New Work”
February 12th, 2010 at 11:10 am
Thanks for the comments. You make some very good points. We plan on shooting several of these throughout the year and will change settings and attire as appropriate. Certainly see your point. Also, “New Work”, was intentional as it is about new work we did for the client, but at second glance I can see how it might look like a typo for New York. Too funny. Thanks again.
February 12th, 2010 at 11:12 am
I know that a lot of people “say anything” in their ads (puffing, exaggerating, outright BS) – whether it is true or not (they’re “huge”, they’re “over-inventoried”, they’re “the best”, etc.).
I also know some people at Romanelli, and I know the woman executive from First Source who appears in this ad. In conclusion, I am convinced that this ad is made honestly, and that what is said in this ad is TRUE! It is refreshing to hear a message that can be trusted.
Congratulations to everyone involved! And thank you for respecting the consumer, as well as the industry.
TRANSPARENCY: I do not work with Romanelli Communications or First Source in any capacity, nor am I a customer of either.
February 12th, 2010 at 1:49 pm
Thanks Rick! Much appreciated.