Comments on: Members Come First in New Work for First Source

By: jromanelli

jromanelli — Fri, 12 Feb 2010 18:49:18 +0000

Thanks Rick! Much appreciated.

By: Rick Short

Rick Short — Fri, 12 Feb 2010 16:12:45 +0000

I know that a lot of people “say anything” in their ads (puffing, exaggerating, outright BS) – whether it is true or not (they’re “huge”, they’re “over-inventoried”, they’re “the best”, etc.).

I also know some people at Romanelli, and I know the woman executive from First Source who appears in this ad. In conclusion, I am convinced that this ad is made honestly, and that what is said in this ad is TRUE! It is refreshing to hear a message that can be trusted.

Congratulations to everyone involved! And thank you for respecting the consumer, as well as the industry.

TRANSPARENCY: I do not work with Romanelli Communications or First Source in any capacity, nor am I a customer of either.

By: jromanelli

jromanelli — Fri, 12 Feb 2010 16:10:33 +0000

Thanks for the comments. You make some very good points. We plan on shooting several of these throughout the year and will change settings and attire as appropriate. Certainly see your point. Also, “New Work”, was intentional as it is about new work we did for the client, but at second glance I can see how it might look like a typo for New York. Too funny. Thanks again.

By: Kevin Rowe

Kevin Rowe — Fri, 12 Feb 2010 15:53:52 +0000

The creative direction in the TV ad was awesome. I’m diggin’ it: there was allot of information in that ad, but it was presented in a way that was easy to remember (supplementing the testimonial with bullets of the main points and showing each bullet as he was speaking).

But, don’t you think there’s a contrast with the CEO’s video and the video’s purpose. He’s wearing a suit in a office. It’s saying “formal” to me, not “personal.”

Well done. But Where is “New Work”