Look at that man. Now back to me. Now back at that man. Now back to me. Sadly, he isn’t me.

But I love his work, and his agency’s approach to marketing. Isaiah Mustafa, Old Spice and the Wieden + Kennedy team have made a manly, magical work. They found their moment, and they seized it. They’re milking it for all it’s worth. And it’s not a cow. Admire. Swan dive! into great marketing, great creative work, and the power of social media. I’m on a plane. Read more >

Congratulations to Kelly (Johnson) Jensen, the first winner in our iPod Nano Giveaway (that includes the Nike+ running-to-music system). She’ll be rocking the open road to her new iPod.  We first digitally narrowed our field to a random selection of 5 possibles from several thousand of our fans; you can see in the video how we selected Kelly from those (using the latest technology of course). She’s the first of four winners we’ll be crowning this year, so you’ll have 3 more chances to win—the next drawing is this Fall.

We believe if you make something fun, people are more likely to do it, so sign up now and spread the word—we’ll have even more fun in store for you.

Want to play? If you’re currently on (or join) our email list, follow us on Twitter, or “Like” us on Facebook, you’re in the running! We’ll be choosing a winner at random from all our online friends, once each quarter for a year. Connect with us today using the buttons below.

The only thing better than Utica’s Boilermaker 15K Road Race, the nation’s largest 15K, is the nation’s best post-race party, put on by client Saranac. What does it take? Try 40,000 runners, family and friends, 250 kegs of Saranac Pomegranate Wheat and great music (oh, and a lot of work by dedicated volunteers!) We shot this time-lapse footage of the party from the Brewery’s roof. Extra points if you can spot the Romanelli staff in this shot.

Every year our community turns out to support the Boilermaker 15K Road Race, a race we helped turn into the nation’s largest in middle distance running. This amazing regional and national event holds a special place in our agency history, since we created the original logo and branding, and worked PR and promotions for the race for many years. Our client Saranac hosts the huge annual post-race party and is a founding sponsor. We’ve also worked on running event and product promotions for clients like adidas and the Boston Marathon, so running is part of our agency DNA.

We decided to make running more fun by giving away four iPod nanos along with Nike+, the running-to-music system from Nike that has turned into a worldwide phenomenon. That’s one nano for each quarter this coming year. With Nike+, a small chip fits into a custom-designed niche in compatible running shoe soles, and “talks” to your iPod nano, keeping beat with your natural rhythm as you run. It also stores your route, speed and other information to upload to Nike’s website, so you can keep track of your progress and share with friends (great motivation).

How can you win? If you’re currently on or join our email list, follow us on Twitter, or “Like” us on Facebook, you’re in the running! We’ll choose a winner at random from all our online friends, once each quarter throughout the year. That’s it! So make yourself a promise, get out there to run, and connect with us today using the buttons below.

The phenomenal results belie the challenging shoot: near record heat for the time of year (well into the 90s all day for our offsite work), a large cast, and a tight shooting schedule over two days. Spots were filmed at a local home and at the Institute’s facilities, where we were constantly on alert for emergencies, any of which would require us to vacate our “set” quickly for patients. The professionalism, organization and generosity of MVHI’s staff, which serve them so well in their work, made our jobs much easier.

It’s always rewarding when planning, preparation, hard work and great people come together to create great work. Enjoy.