As we were preparing to film our latest video blog, an earthquake hit just outside of Ottawa, Ontario, and shook us up a bit here in Upstate New York. Since we get an earthquake about once every 10 or 15 years around here, it was a rare event, and quickly won out for video blog topic of the moment. Although we weren’t filming when the “big one” hit, we thought it would be entertaining to recreate. Enjoy our disaster (of a) film.

One of our pro bono accounts is a kindred spirit of the arts: the Kirkland Art Center, or KAC. Like us, they support art and music, in addition to many forms of creative expression, including sculpture, jewelery-making, dance, yoga, and various fine arts. Did you know they offered all that?

It’s a jewel in our midst, and we wanted to help them shine as they look forward to their 50th Anniversary in 2011. Yes, they’ve been sharing the arts with people in our region for 50 years. In classes, concerts, shows and more, all for the love and creation of art in all its forms. A kick-off event is slated for January of 2011.

We created a 50th Anniversary logo for them, and will continue to help them raise awareness of their programs and offerings in other ways. The logo says a lot about them: they’re celebrating the arts and a special milestone; they are a festive place, and are bursting with wonderful ideas, activities and innovation. Part of this celebration is about the past 50 years of serving arts lovers; the other is a kick-off of the next 50. New people, new ideas, new art forms, and new artists will carry the KAC forward. (more…)

A few weeks ago we talked about the impact the Ride for Missing Children always has on us and our community. This year’s Ride is complete, though its effects will last year round. As the Riders sailed past our headquarters that morning, we filmed their passage. We talk about clients embracing their brands, and living by their tenets. The Ride is one client we’ve helped brand where the members need no reminder to live it every day. It should inspire us all to express (and live by) our own values as fully.

Thanks to Claudette Ferrone, 8th year Rider & volunteer Ride photographer; Lynette Cunningham, former Rider and current volunteer Ride photographer; and Nancy Zumpano, former Rider and current volunteer Ride photographer, for contributing still images from this year’s Ride. For more Ride photos, check out Claudette’s extensive online gallery.

About a week ago I noticed an article about a Twitter handle that was making waves regarding the BP oil spill, sorry for the bad pun. Last check they were up to 112,000 plus followers on Twitter and growing by the thousands daily. I forwarded it to some friends and I got the usual response, some loved it and others thought it was in poor taste for making light of the situation. I don’t think I did a great job of explaining why I thought making fun of the BP folks and their terrible response (both from a PR standpoint and obviously from a containment/stoppage perspective), through humor, was very powerful and effective.

Below is an excerpt from blog post by the man behind @BPGlobalPR who does a much better job in pleading the case for humor as a powerful weapon in the social media arsenal. Please give it as well as the full post a read. (more…)

Summertime, Beer and Social Media – these are a few of our favorite things and they are all coming together at tonight’s Saranac Thursday. We’re kicking it off in style by using the geolocator app Foursquare to crown the Mayor of Saranac Thursday. Check out the video below to learn more!

You can also learn more on the Saranac Beer Bloggles page here. See you tonight. Cheers!

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