Romanelli Communications - 1st Draft

Romanelli Presents The Rusty Doves

Romanelli Communications — Fri, 19 Feb 2010 16:05:12 +0000

We’re big fans of local music and are happy to bring you a stream of a great band from a great local venue – The Rusty Doves, live from the Tramontane Cafe in Utica.

If you’re enjoying this event, hopefully you’ll consider following Romanelli Communications on Twitter, becoming a fan on Facebook, or subscribing to our RSS Feed. You’ll get some great content, our favorite articles and access to streams like this one in the future. Thanks and enjoy the show!

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Members Come First in New Work for First Source

jromanelli — Wed, 10 Feb 2010 17:07:29 +0000

Building on strategies established last year, we hit the ground running with client First Source Federal Credit Union’s 2010 promotions, including new television spots and video blog entries. Fulfilling their mission of financial education, their first TV spot talks about why Credit Unions in general are better than banks, carefully avoiding mention of First Source in the copy.

In addition to TV, we’re making their Member experience even more personal with a new web feature: video blogs by Credit Union staff. First Source wants the video entries, which tie into TV spots, to continue conversations about topics of interest to the community. The first features Credit Union President and CEO Mike Parsons explaining in more detail what makes Credit Unions better. First Source’s growth is a strong indicator that many people are embracing his message. Check it out—you might be surprised.

When Quality Becomes Your Middle Name

jclemmons — Tue, 26 Jan 2010 18:59:47 +0000

We work very hard to show what makes our clients special when planning their marketing strategies. They all have great stories to tell and it’s our job to make sure they are seen, heard, and remembered. This past week, one of our clients, White’s Lumber, came to us with a great story that we wanted to share with you.

White’s is a family-owned lumber and home improvement business that has been serving the communities in and around Watertown, NY since 1892. We were absolutely amazed by this rarity, and wanted to express it to the general public in their branding. After much research and collaboration with White’s, we arrived at their new tagline: “Quality Across the Board”. We understand the importance of establishing a good brand and expressing it in everything our clients do. White’s Lumber has embraced theirs wholeheartedly, always providing ‘quality across the board.’ How did we know we were conveying this message successfully? Check this out…

A customer had come in to pay for an order at White’s Lumber and wrote out a check for his bill. After reviewing it, one the store’s accounting staff brought it to Brad White, the owner. The check writer had gotten the name wrong. Who had he made it out to? Not White’s Lumber, but “White’s Quality.”

A question we often ask new clients is: how do you express your company’s brand? Does it reflect what you do or does it get lost in translation?

We’re proud of our clients and the work we do for them, and events like this let us know we’re telling their stories well. Now if only they could cash that check…

Rick Short of Indium Corp. gets social

rmiller — Fri, 08 Jan 2010 14:52:29 +0000

This past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. The conversation was so good, we had to break it up into parts. You can also connect with Rick by visiting his blog or following him on Twitter.

This will be the first in a series of interviews we’ll be conducting this year with folks who are leveraging the power of social networks as a part of their overall marketing strategy. Enjoy the videos.

Part I – Connections to Contact

Part II – Social Media as a Sales Tool

How is your business implementing social as part of its overall marketing or communications strategy? Leave us a comment.

No Super Sunday for Pepsi

rmiller — Mon, 04 Jan 2010 20:55:16 +0000

I read a post over at Adage’s blog as well as Mashable about how Pepsi has, for the first time in over 20 years, not purchased a single ad in this year’s Super Bowl (for its beverage brands – this doesn’t apply to Doritos). Instead, they’ll be putting $20 million bucks behind a new Social Media campaign.

The Pepsi Refresh Project will call on users to submit to Pepsi ways that they can refresh their communities. Will it pay off?

It’s interesting that their flagship drink will not make an appearance at this year’s game. I wonder if after all these years paying big bucks for :30 TV spots (though sometimes very creative) they still see a bounce in revenue based on those buys. If not, then putting that $$ behind a Social Media campaign may be a good decision that stretches those dollars over a longer period of time than the ads – if it is executed correctly.

Pulling the spots also may be a byproduct of a couple of tough economic years, or a big brand playing up corporate responsibility (is good the new green?). Regardless, the move itself has generated a lot of free attention… What do you think the buzz that this story generated is worth?

2010 is sure to see tons of brands big and small move toward relationship and experience based marketing. And if the $20 million price tag of their Social Media campaign holds, Pepsi is no doubt one of the players who are betting big on their community.