This past week I attended BOLO 2009 down in Phoenix, AZ. It’s a 3 day conference put on by the fine folks at Sitewire and Agencyside that centers around Social Media, Analytics, and helping clients grow into and participate in the social media landscape. Not only was the content killer (great keynotes from Bryan Eisenberg, Guy Kawasaki and Jim Lecinski) but I got the chance to share ideas with folks that are doing some amazing work in educating brands about the social sphere (looking at you Jack Smith, Kim Koehly, Scott Kaufman – among others).

With all that being said, I wanted to share some notes that I took from the first keynote presentation of the conference with Jim Lecinski. He provided us with a great baseline for where both search and social are going, and how brands will need to adapt to compete whether they’re a large multi-national, or a smaller more localized business. (more…)