Building on strategies established last year, we hit the ground running with client First Source Federal Credit Union’s 2010 promotions, including new television spots and video blog entries. Fulfilling their mission of financial education, their first TV spot talks about why Credit Unions in general are better than banks, carefully avoiding mention of First Source in the copy.

In addition to TV, we’re making their Member experience even more personal with a new web feature: video blogs by Credit Union staff. First Source wants the video entries, which tie into TV spots, to continue conversations about topics of interest to the community. The first features Credit Union President and CEO Mike Parsons explaining in more detail what makes Credit Unions better. First Source’s growth is a strong indicator that many people are embracing his message. Check it out—you might be surprised.

We work very hard to show what makes our clients special when planning their marketing strategies. They all have great stories to tell and it’s our job to make sure they are seen, heard, and remembered. This past week, one of our clients, White’s Lumber, came to us with a great story that we wanted to share with you.

White’s is a family-owned lumber and home improvement business that has been serving the communities in and around Watertown, NY since 1892. We were absolutely amazed by this rarity, and wanted to express it to the general public in their branding. After much research and collaboration with White’s, we arrived at their new tagline: “Quality Across the Board”. We understand the importance of establishing a good brand and expressing it in everything our clients do. White’s Lumber has embraced theirs wholeheartedly, always providing ‘quality across the board.’ How did we know we were conveying this message successfully? Check this out… (more…)

Anyone can submit questions, as many as they’d like, online at BetterAskJack.com, a landing page created by the agency just for this promotion. Jack responds with an individual email answer to each one. A number of them will even be published on JAY-K’s website, along with Jack’s answers. As an added bonus, JAY-K will be giving out free “BetterAskJack” t-shirts, each with a custom printed message about how Jack helped solve that person’s problem, every week to five randomly-chosen questioners. The conversation, and the fun, have grown with Jack, and JAY-K, at the center of attention.