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	<title>Romanelli Communications - 1st Draft &#187; Guest Blog</title>
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		<title>David (with help from Jack) stands up to Goliath</title>
		<link>http://romanelli.com/1stdraft/2009/07/28/david-with-help-from-jack-stands-up-to-goliath/</link>
		<comments>http://romanelli.com/1stdraft/2009/07/28/david-with-help-from-jack-stands-up-to-goliath/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 18:53:52 +0000</pubDate>
		<dc:creator>Romanelli Communications</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bernie]]></category>
		<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[JAY-K]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Bernie&#8217;s back &#8211; guest blogging again for Karen-Goldfarb.com about our campaigns with JAY-K, a local home improvement retailer.  We&#8217;ve been helping them take on the big box stores successfully for several years now by highlighting the expertise of their employees as well as using some very unconventional branding in the form of Jack O&#8217; Trade.
You [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.romanelli.com/page/floyd-and-izzy" target="_blank"><img class="alignleft size-full wp-image-108" style="border: 1px solid black; margin-left: 5px; margin-right: 5px;" title="n1723909642_7590" src="http://romanelli.com/1stdraft/wp-content/uploads/2009/07/n1723909642_7590.jpg" alt="n1723909642_7590" width="200" height="200" />Bernie&#8217;s</a> back &#8211; guest blogging again for <a href="http://karen-goldfarb.com/advertising/romanelli-communications-helps-local-lumber-retailer-take-on-the-big-guys" target="_blank">Karen-Goldfarb.com</a> about our campaigns with <a href="http://www.jay-k.com" target="_blank">JAY-K</a>, a local home improvement retailer.  We&#8217;ve been helping them take on the big box stores successfully for several years now by highlighting the expertise of their employees as well as using some very unconventional branding in the form of <a href="http://www.facebook.com/reqs.php#/jack.otrade?ref=profile" target="_blank">Jack O&#8217; Trade</a>.</p>
<p>You can read the <a href="http://karen-goldfarb.com/advertising/romanelli-communications-helps-local-lumber-retailer-take-on-the-big-guys" target="_blank">full post at Karen&#8217;s site by </a><a href="http://karen-goldfarb.com/advertising/romanelli-communications-helps-local-lumber-retailer-take-on-the-big-guys" target="_blank">clicking here</a>.  Don&#8217;t forget to check out our latest campaign with Jack and JAY-K at <a href="http://www.betteraskjack.com" target="_blank">www.BetterAskJack.com</a>, where anyone can write in with questions about anything from home improvement to life improvement.</p>
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