About a week ago I noticed an article about a Twitter handle that was making waves regarding the BP oil spill, sorry for the bad pun. Last check they were up to 112,000 plus followers on Twitter and growing by the thousands daily. I forwarded it to some friends and I got the usual response, some loved it and others thought it was in poor taste for making light of the situation. I don’t think I did a great job of explaining why I thought making fun of the BP folks and their terrible response (both from a PR standpoint and obviously from a containment/stoppage perspective), through humor, was very powerful and effective.

Below is an excerpt from blog post by the man behind @BPGlobalPR who does a much better job in pleading the case for humor as a powerful weapon in the social media arsenal. Please give it as well as the full post a read. (more…)