Bernie’s back – guest blogging again for Karen-Goldfarb.com about our campaigns with JAY-K, a local home improvement retailer.  We’ve been helping them take on the big box stores successfully for several years now by highlighting the expertise of their employees as well as using some very unconventional branding in the form of Jack O’ Trade.

You can read the full post at Karen’s site by clicking here.  Don’t forget to check out our latest campaign with Jack and JAY-K at www.BetterAskJack.com, where anyone can write in with questions about anything from home improvement to life improvement.

Anyone can submit questions, as many as they’d like, online at BetterAskJack.com, a landing page created by the agency just for this promotion. Jack responds with an individual email answer to each one. A number of them will even be published on JAY-K’s website, along with Jack’s answers. As an added bonus, JAY-K will be giving out free “BetterAskJack” t-shirts, each with a custom printed message about how Jack helped solve that person’s problem, every week to five randomly-chosen questioners. The conversation, and the fun, have grown with Jack, and JAY-K, at the center of attention.