I read a post over at Adage’s blog as well as Mashable about how Pepsi has, for the first time in over 20 years, not purchased a single ad in this year’s Super Bowl (for its beverage brands – this doesn’t apply to Doritos). Instead, they’ll be putting $20 million bucks behind a new Social Media campaign.

The Pepsi Refresh Project will call on users to submit to Pepsi ways that they can refresh their communities.  Will it pay off? (more…)