From moe. to mannequins, advertising agency looks for right fit with clients

CLINTON — With a degree in political science from Union College in Schenectady, Joseph Romanelli headed to Albany after his 1989 graduation and became involved in the political scene.

But after a few years of working on political campaigns, he was ready to return to the Mohawk Valley, and join the advertising agency started by his father Donald in 1973.

“We did kind of grow up in the business,” Romanelli says of himself and his sister, Beth Romanelli-Hapanowicz. “Whenever they needed a child in a photo shoot, we were the guinea pigs.”

Since joining the company in the early 1990s, Romanelli has helped steer the agency through an expansion of its offerings — along with the ever-changing world of technology. (more…)

Romanelli Communications, a local marketing services agency, is hoping to inspire a new holiday tradition by donating its “secret santa” funds to the Stevens-Swan Humane Society of Oneida County this year. Instead of exchanging gifts between co-workers, employees of the firm decided to pool their holiday gift dollars and make a group donation to a local charity. They chose the Stevens-Swan Humane Society because of their mutual love of dogs.

“One of our employees, Erinn Riley, suggested we might consider another form of giving this year,” said Joe Romanelli, President of Romanelli Communications. “She had seen a news story on how people that have fallen on hard times are abandoning their pets. Like many charities, animal shelters are getting overwhelmed. And since almost everyone in our Agency owns one or more dogs, this kind of donation was a natural for us—we all immediately loved the idea. I think it reflects a larger trend toward charitable giving this year.”

The Stevens-Swan Humane Society (SSHS) of Oneida County is a private nonprofit organization that provides a safe haven to all domestic pets that must be surrendered, are stray, abandoned, homeless, abused, or injured. They serve as a safe haven for nearly 5,000 animals each year that need to be sheltered, regardless of circumstance. (more…)