Our friends over at Sitewire have a really great article on how the deals between Facebook, Twitter and Google are going to change the way your site is indexed, and more importantly how users will get their results.

To make a long story short – everyone’s Google results for a specific term, say the TV show “Lost” will be different when using real-time search. Everyone’s. This is because if you are selecting Latest Results, you’re jumping into the world of real-time which will include updates from Facebook and Twitter that are using those keywords. Check out this sample query for AT&T.

Notice anything? If you guessed that ‘sentiment is now reflected in Google results’ – you win. Who doesn’t win in this situation? AT&T. Regardless of what AT&T does with any of their PPC buys or SEO their search results page now is going to be trumped by sentiment in large part gathered from Social Media networks. And right now, sentiment towards AT&T is at almost an all-time low. If I were someone who was making a purchasing decision regarding a new cell phone, checking Google’s real-time search would certainly have an influence in that choice. And that’s big.

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