By now, you know we love to work with Brands We Believe In, like First Source Federal Credit Union, for whom we just wrapped filming on 3 new TV spots. We also love to support local businesses, and we couldn’t be more grateful to two more Brands We Believe In (and two of our favorite […]Continue Reading


Does your website make you feel like you threw a great party and nobody came? How do you get people to stop by, and keep coming back, without crashing your website? You want to be popular, but you don’t want disappointed viewers, and a tarnished reputation. We’re helping hometown favorites the Utica Comets—a great brand […]Continue Reading


Learn how our donation to animal shelters magically grew this year Those of you who know us know we’re dog people. If you’re not sure, check out our About page, where our dogs do the talking. Stop by our office on any given day, and you might even meet one of our furry friends. You […]Continue Reading


We see it often: we’re setting up a client’s website, and they’re not sure what to write for the “About Us” section. It seems like it would be straightforward, but the simplest copy is often the hardest to get down. Here’s a great place to start. Answer these 5 questions as briefly as possible, and […]Continue Reading


It was a tremendous honor to assist in providing real-time social media content for the start line at this year’s running of the historic Boston Marathon. As each wave set out to capture glory, we captured it all and fed it back to headquarters, where they shared it with the world. Here are some tips […]Continue Reading


On Tuesday, April 15, the one-year anniversary of the Marathon bombings, the city of Boston mourned and paid tribute to all the victims. We relived that horrific ending to an otherwise idyllic race. And then we hoped to put it behind us. However, our nation had a city taken from us when Boston was attacked […]Continue Reading


Celebrating our 40th anniversary at the KAC Roadhouse has brought some phenomenal bands to our town, and our next show is no exception. If you haven’t heard the David Wax Museum, check them out here—then get your tix for the show on Friday, May 2nd on sale now. This Boston band brings a danceable fusion […]Continue Reading


We thought that this amazing response by Liberty Bottleworks’ co-founder Ryan Clark to an angry customer was a great reminder for many companies that the customer is not always right, and the sharing and living your brand values can be very good for business. Since this story has taken off, the company has been flooded […]Continue Reading


Looks like shoppers are out in big numbers this year, but so far they’re spending less! Several growing trends are having a big impact on local businesses this year: “shopping local” and giving less materialistic gifts. As a restaurant or tavern owner, consider that gift cards are a solution to both challenges. It’s important to […]Continue Reading


If you’re talking to (or considering advertising to) teens on social media, you might want to adjust your strategy; there’s a new king in town. While many teens still use Facebook, their attitudes are changing quickly. They increasingly prefer alternative social media sites like Twitter and Instagram, according to Piper Jaffray’s semi-annual teen market research […]Continue Reading

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