Every so often we back a strong cause that in every way is a Brand We Believe In. NYS Prop 4 is one of those causes. How often do you see a piece of legislation supported by a unanimous consent on both sides of the aisle in the Legislature and by five environmental groups? Residents near Raquette Lake, NY and the state of New York are resolving a century-old dispute, saving both sides time and money, and in the process securing more Adirondack Park land for recreational use. It’s a win-win, a rarity in legislation. What’s not to love? We were asked to film this piece in the beautiful Adirondack Park, on lands covered by the Prop 4 agreement. Check it out.