We provided media support for the 2013 women’s marathon in Boston, and finished that race on what we thought would be another great day for running, when the Boston Marathon bombing changed everything. Our own Joe Romanelli heard the explosions when he was just blocks away, and returned to the site to assist in any way he could. His reports on the scene, and media assistance during the aftermath, set the tone for a grim few days. We provided continuing press and public relations following the event, helping coordinate communications for the BAA. We kept racers, staff and spectators alike informed, and helped craft messages of condolence and caring after the day’s horrific events.