Labor unions have taken some hard knocks in the news lately, so it’s rewarding to help them find better ways to get out their core message: they’re here to help workers make a better life. We’ve worked with the United Food & Commercial Workers Union Local 1500 in the New York tri-state area to take their brand to a wider audience, and reach workers who have no other voice.
From an improved web presence to coherently branded material for videos, online ads, social media personalities, outdoor and print ads, fundraising and organizing events, we’ve helped them strengthen and simplify their messages for a receptive public and often hard-to-reach political audience. From legal help to scholarships, medical benefits and more, the UFCW has given thousands of workers a chance to help themselves.
Our work has touched many under-represented citizens, and become the means to provide a voice for working America.