When a good friend approached us with an idea he had to organize a music festival in our area, we were hooked. We love music, and we love our hometown (see logo), so we offered to help launch this first-of-its-kind event, to showcase unsigned musical talent in the region.
We provided a logo, branding and promotional material for the inaugural event, and helped launch a movement. Now in its fifth year, the Utica Music and Arts Fest is a 3-day festival, and includes music and visual arts by unsigned artists from all over the world, at dozens of venues around the city. Local restaurants and tourist attractions benefit from the event, generous in its embrace of the starving artist in all of us.
Its mission to revitalize Utica’s historic appreciation of the arts, provide a stimulus to our local economy, and draw a growing network of industry professionals is met with greater enthusiasm every year.