ArchivesPosts Tagged ‘romanelli’

In our latest work, a series of TV spots for Preswick Glen, we feature a new client that is changing the way people think of senior living. We stayed away from the hackneyed stock images of seniors in the gym, while someone shovels their driveway and opted for a real life moment. Where actual residents Continue Reading

And we have a winner…Mustaches for Kids Boston is the big winner of our Does Your Logo Suck Competition.  We want to send a sincere thank you to all the brave, self-deprecating souls who submitted entries. This was a tough decision. Mike, we loved the video – we’d love to work with you and we’ll Continue Reading

Especially when they stand for “Resort” and “Rum”. The theme of our social media campaign perfectly captured why we believe in this brand: Rosewood Tucker’s Point and Gosling’s Rum, two of Bermuda’s favorites, are all about rest and relaxation. This Facebook-based promotion, conceived to bring attention to the resort’s new Facebook page, invited fans to Continue Reading

It’s one of the top 25 places in the world to drink beer. So why not go there for a Labor Day BrewFest. We’re talking about Key West and were thrilled to once again be working on this amazing event. We sat down with Matt Babich from the Southernmost Hotel Collection and talked about how Continue Reading

Here’s a great, fun idea to keep me (and hopefully you) motivated to train for this year’s Boilermaker Road Race: the Romanelli Beer Run. We love running and we love beer. And after many years of running the Boilermaker, which of course ends with several Saranacs, we feel like our training runs just aren’t complete Continue Reading

We want to give a public shout out to one of our great local arts institutions, PrattMWP (Pratt Institute at Munson-Williams-Proctor in Utica), for creating a very cool project called “The Couch.” This community-based video interview project was created by design students at PrattMWP, filming local residents telling what they love about our area. What Continue Reading

Here’s a new column we’re introducing from our senior copywriter, Joe Benincasa. Enjoy: As we build the Brands We Believe In, we often come to a decision crossroads: should your brand be publishing original content? Is your objectivity compromised when you represent your Brand? Can you actually claim to be the arbiter of truth on Continue Reading

I sit with our Creative Director after a great weekend in Boston watching runners (more ambitious than we are) chase a world record. Our work with the Boston Marathon has forged a special bond with their phenomenal brand. We chose Marathon Day to choose a winner of our own: we’re giving away our fourth and Continue Reading

Our Creative Director and Online Strategist, now well-rested, talk about another great takeaway from SXSW Interactive: creating an experience for your customers so they’ll believe in something bigger than your product or service: your brand promise. It’s about humanizing your brand—and giving it substance. We work hard to make every client’s brand an experience, a Continue Reading